Norton Paley: 2 books
How to Develop a Strategic Marketing Plan
A Step-By-Step Guide
Language: English
Release Date: September 29, 2017
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more...
by Norton Paley
Language: English
Release Date: February 3, 2017
Language: English
Release Date: February 3, 2017
Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this...