Noz Urbina: 1 book
Content Strategy
Connecting the dots between business, brand, and benefits
Language: English
Release Date: January 15, 2013
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't...
