Ola Mobolade: 1 book
Marketing to the New Majority
Strategies for a Diverse World
Language: English
Release Date: August 2, 2011
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market"...
