A Comparative Case Study of Cadbury (Nigeria) Plc and Cadbury Worldwide
by
OLUSOJI JAMES GEORGE
Language: English
Release Date: February 16, 2011
In this book, Impact of Culture on the Transfer of Management Practices in a Former British Colonies: Cadbury, Nigeria, Dr. Olusoji George deals with a number of these issues head on. In particular, he has highlighted two elements largely ignored in the international management literature: first,...