P Koku: 1 book

Book cover of Decision Making in Marketing and Finance

Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems

by P. Koku
Language: English
Release Date: August 19, 2014

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach...
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