Patricia B Seybold: 1 book

Book cover of Outside Innovation

Outside Innovation

How Your Customers Will Co-Design Your Company’s Future

by Patricia B. Seybold
Language: English
Release Date: October 6, 2009

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management...
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