Paul Farris: 6 books

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!   3 authoritative Books help you measure, analyze, and optimize every marketing investment...

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics...

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and...

On the heels of the advance since the twentieth-century of wholly physicalist accounts of human persons, the influence of materialist ontology is increasingly evident in Christian theologizing. To date, the contemporary literature has tended to focus on anthropological issues (e.g., whether the traditional...

God made us to enjoy beauty wherever we find it, whether it’s music or the visual arts. But sin finds ways to obscure what is right in front of our eyes and ears. Drawing on years of teaching experience, two professors offer tips for understanding, evaluating, and appreciating art in all...