Paul Feldwick: 1 book
The Anatomy of Humbug
How to Think Differently About Advertising
Language: English
Release Date: February 28, 2015
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view,...
