Paul Gavin: 16 books
Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
Language: English
Release Date: September 7, 2017
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating...
by Gavin Ambrose, Mr Paul Harris
Language: English
Release Date: January 10, 2019
Language: English
Release Date: January 10, 2019
The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines.
Over 250 terms are explained and contextualized, with concise definitions accompanied by illustrations and examples taken from historical and contemporary...
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