Paul Kurnit: 1 book
The Little Blue Book of Marketing
Build a Killer Plan in Less Than a Day
Language: English
Release Date: December 31, 2009
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's...
