Paul Lancaster: 4 books

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and...

Word Frequencies in Written and Spoken Englishis a landmark volume in the development of vocabulary frequency studies. Whereas previous books have in general given frequency information about the written language only, this book provides information on both speech and writing. It not only gives information...

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects,...

Placing the experiences of victims at its heart, this book provides an authoritative overview of disability hate crime - explaining what it is, how it happens, its legal status, the impact on victims and how individuals and agencies should respond. The guide outlines innovative projects developed...