Paul Lucas: 59 books
Integrated Marketing Communication
Creating Spaces for Engagement
Language: English
Release Date: September 22, 2016
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC...
Educating Latino Students
A Guide to Successful Practice
Language: English
Release Date: March 13, 2002
Latino/a students are in a unique position in today's society; teachers and administrators are in an influential position in educating them. Community, parents, and educators alike are poised to enable these students to gain the education they need for success. Chapters by recognized authors and successful...
Archaeology of the Moundville Chiefdom
Chronology, Content, Contest
Language: English
Release Date: September 22, 2009
At its height the Moundville ceremonial center was a densely occupied town of approximately 1,000 residents, with at least 29 earthen mounds surrounding a central plaza. Today, Moundville is not only one the largest and best-preserved Mississippian sites in the United States, but also one of the most...