Paul Rouse: 3 books
Sport and Ireland
A History
Language: English
Release Date: October 8, 2015
This is the first history of sport in Ireland, locating the history of sport within Irish political, social, and cultural history, and within the global history of sport. Sport and Ireland demonstrates that there are aspects of Ireland's sporting history that are uniquely Irish and are defined by...
The Hurlers
The First All-Ireland Championship and the Making of Modern Hurling
Language: English
Release Date: September 6, 2018
In 1882, a letter was published in the Irish Times, lamenting the decline of hurling. The game was now played only in a few isolated rural pockets, and according to no fixed set of rules. It would have been absurd to imagine that, within five years, an all-Ireland hurling championship would be underway,...
Integrated Marketing Communication
Creating Spaces for Engagement
Language: English
Release Date: September 22, 2016
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC...