Paul W Farris: 3 books

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics...

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and...

On the heels of the advance since the twentieth-century of wholly physicalist accounts of human persons, the influence of materialist ontology is increasingly evident in Christian theologizing. To date, the contemporary literature has tended to focus on anthropological issues (e.g., whether the traditional...