Peter Bridgewater: 2 books

The emotional responses to death are unpredictable and individual, with denial, anger, bargaining, depression and acceptance all natural stages of the grief cycle. Mindfulness & The Journey of Bereavement explores the universal, life-changing journey of grief and offers insight into how we can understand...

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market....