Philip Graves: 3 books
Consumerology
The Truth about Consumers and the Psychology of Shopping
Language: English
Release Date: January 24, 2013
Why market research does not work.
Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological...
by Philip Graves
Language: Spanish
Release Date: July 2, 2011
Language: Spanish
Release Date: July 2, 2011
El mito de los estudios de mercado, y las verdades sobre la psicología del comprador y su comportamiento. Philip Graves, uno de los líderes mundiales en el estudio del comportamiento del consumidor revela cómo las conclusiones de la mayoría de los estudios de mercado son poco confiables. Ya sea...
Environmental Economics
A Critique of Benefit-Cost Analysis
Language: English
Release Date: April 9, 2007
For the past 25 years, governmental decision-makers have employed the economic approach of benefit-cost analysis for resource allocation decisions. Environmental Economics describes, in a non-technical, readily understandable way, why the actual practice of benefit-cost analysis in environmental settings...