Philip Shelper: 2 books

Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies - 2nd Edition

by Philip Shelper
Language: English
Release Date: March 31, 2019

Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces...

Blockchain Loyalty

Disrupting loyalty and reinventing marketing using cryptocurrencies.

by Philip Shelper
Language: English
Release Date: July 7, 2018

BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE. A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative...