Plamen Marchev: 1 book

Brands, colours, images and the 'bio'-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

Book cover of Brands, colours, images and the 'bio'-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

Brands, colours, images and the 'bio'-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

by Plamen Marchev
Language: English
Release Date: February 5, 2016

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: DE: 1; DK: 12, Aarhus School of Business, language: English, abstract: OBJECTIVE: In times when consumers' health and healthy eating has become a central...

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