Crisis and Reputation Management in the Digital Age
by
Woon Tai Ho, PN Balji, Keith Nakamura
Language: English
Release Date: September 8, 2016
Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary...