Professor Karen E James: 2 books

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results....

As globalization expands, more than goods and information are traded between the countries of the world. Hattery, Embrick, and Smith present a collection of essays that explore the ways in which issues of human rights and social inequality are shared globally. The editors focus on the United States'...