Punam Anand Keller: 1 book

Book cover of Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Language: English
Release Date: July 17, 2015

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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