Rajeev Batra: 2 books
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Language: English
Release Date: June 15, 2012
Language: English
Release Date: June 15, 2012
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations
Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of...
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Language: English
Release Date: July 17, 2015
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.