Rajiv Grover: 2 books

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

by Rajiv Grover, Dr. Marco Vriens
Language: English
Release Date: June 23, 2006

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights;...

God Won't Help

Affirmations of the Reluctant God

by Rajiv Grover
Language: English
Release Date: June 3, 2019

A chance meeting with a former US Army Special Forces officer AKA Candyman in war-torn Kabul sets Shiv, a disillusioned civil engineer, from the comforts of Mumbai on a journey to find his inner peace. The craggy peaks and troughs of the Karakoram Range echo the ups and downs of Shiv’s life...