Randall S Collica: 2 books

Book cover of Strategic Analytics and SAS

Strategic Analytics and SAS

Using Aggregate Data to Drive Organizational Initiatives

by Randall S. Collica
Language: English
Release Date: September 21, 2016

Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work....
Book cover of Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
by Randall S. Collica
Language: English
Release Date: March 23, 2017

Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models....
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