Reinhold Wagnleitner: 1 book
Coca-Colonization and the Cold War
The Cultural Mission of the United States in Austria After the Second World War
Language: English
Release Date: November 9, 2000
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but...
