How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
by
Jörg Ziesak
Language: English
Release Date: November 27, 2012
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, Maastricht University, course: International Business - Strategic Marketing, language: English, abstract: 'Online Privacy Fears Stoked By Google,...