Rich Tong: 2 books
The Marketing Playbook
Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market
Language: English
Release Date: October 21, 2004
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
During their years at...
Practical Approaches to Cancer Invasion and Metastases
A Compendium of Radiation Oncologists’ Responses to 40 Histories
Language: English
Release Date: December 6, 2012
In the United States in 1993 the American Cancer Society estimated that there were about 1,300,000 new cases of invasive cancer diagnosed. At the time of presentation about 70% of those patients represented limited local regional disease without evidences of distant dissemination. About 30% of the...