Richard E Petty: 2 books
Communication and Persuasion
Central and Peripheral Routes to Attitude Change
Language: English
Release Date: December 6, 2012
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub...
Attitudes And Persuasion
Classic And Contemporary Approaches
Language: English
Release Date: February 20, 2018
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.