Rick Van Baaren: 1 book
Hidden Persuasion
33 psychological influence techniques in advertising
Language: English
Release Date: October 1, 2015
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book...
