Rina Plapler: 1 book
Brand Intimacy
A New Paradigm in Marketing
Language: English
Release Date: October 23, 2017
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.
In the...
