Robert Motzek: 2 books

Book cover of Making a Difference - The societal marketing concept supporting educational and cultural issues

Making a Difference - The societal marketing concept supporting educational and cultural issues

The societal marketing concept supporting educational and cultural issues

by Robert Motzek
Language: English
Release Date: February 18, 2002

Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar,...
Book cover of Motivation in Open Innovation - An Exploratory Study on User Innovators
by Robert Motzek
Language: English
Release Date: December 17, 2006

Diploma Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Leipzig Graduate School of Management (Chair for Strategic Management and Entrepreneurship), 106 entries in the bibliography, language: English, abstract: Shorter product life...
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