Ronald A Fullerton: 1 book
The Foundations of Marketing Practice
A history of book marketing in Germany
Language: English
Release Date: December 22, 2015
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This...
