A Guide to Developing a Strategic Marketing Plan
by
Robert E Stevens, David L Loudon, Ronald A Nykiel
Language: English
Release Date: October 31, 2013
Examine essential marketing disciplines and weapons!
This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...