Ronald Norman: 7 books

Copywriting requires a plan??? Yep, it’s true, writing efficient copy means that you need to accomplish some research and understand your visitors’ needs…we’ll tell you what research works, and how to use it to your advantage. Focus on what you offer? Nope! A common mistake with copy on the...

This book demonstrates that under the leadership of President Ronald Reagan and through the mechanism of his National Security Council staff, the United States developed and executed a comprehensive grand strategy, involving the coordinated use of the diplomatic, informational, military, and economic...

This new edition of this bestselling guide offers an integrated approach to process improvement that delivers quick and substantial results in quality and productivity in diverse settings. The authors explore their Model for Improvement that worked with international improvement efforts at multinational...

This timely book presents a multifaceted look at war, media, and propaganda from international perspectives. Focusing on the media's role in global conflicts, prominent authors, journalists, scholars, and researchers provide an insightful overview of the impact of globalization on media practices....

Sugarcane is the source of over three quarters of the world’s sugar, and is grown widely in the tropics and sub-tropics. Despite rising demand, average yields have not increased significantly, partly because of continued vulnerability to pests and diseases. In addition, cultivation has been seen...

As accountability in education has become an increasingly prominent topic, teacher preparation programs are being asked to provide credible evidence that their teacher candidates can impact student learning. Teacher Work Samples, first developed 30 years ago, have emerged as an effective method...

The 11th Edition of Kaplan's Clinical Hypertension continues to integrate the latest basic science findings and clinical trial data to provide current, practical, evidence-based recommendations for treatment and prevention of all forms of hypertension. As in previous editions, abundant algorithms and flow charts are included to aid clinicians in decision-making.