Ronald T Wilcox: 2 books

The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan, Paul Farris
Language: English
Release Date: August 18, 2014

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment...

Cutting Edge Marketing Analytics

Real World Cases and Data Sets for Hands On Learning

by Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Language: English
Release Date: June 10, 2014

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...