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☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 ** ** 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ ** ** **顧客想要的不是你的產品或服務，**而是解決他問題的方案 學會問對問題，改變思考視角，找出顧客真正購買的原因 31****個給領導者的思考題，全方位審視創新關鍵 ** **   你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。 為什麼不斷增加差異化新功能，銷售卻沒有同步成長？   錯誤的問題，永遠引導不到正確的方向。 一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。   創新不只需要了解顧客的需求，更要了解：顧客選擇這個產品做什麼？也就是要了解顧客使用產品的用途，在什麼情境下使用，遠勝過拚命改善產品的功能、特色。   克里斯汀生是全球最受推崇的創新大師，他的破壞性創新理論是《經濟學人》評為有史以來最重要的六大管理著作之一，尤其當今無一產業不面臨被科技顛覆的威脅。   破壞性創新理論解析對競爭的回應，預測將被顛覆企業的行為，但並沒有指引企業該往何處創新或如何創新，才能顛覆市場的領導者或開創新市場，但「用途理論」可以做到這些。   經過20年的持續研究，克里斯汀生補上了破壞性創新理論最關鍵的缺口，提出「創新的用途理論」，轉換思考邏輯，以「用途」視角，找出顧客消費的「起因」，重新架構創新，並且深入解析什麼是用途？用途與需求有什麼不同？如何理解用途的社會面與情感面？   因此Netflix不是與亞馬遜競爭，而是跟你放鬆時做的每件事競爭（如打電玩） Facebook和抽菸某些時刻是在同樣的用途上競爭 BMW不只與傳統高級車款競爭，也跟Uber競爭   當你轉換視角...

【業界熱烈好評，組織學必讀新趨勢】 ★《彭博社》2015年最佳商業書籍★《財星》雜誌2015年五大商業書籍★亞馬遜書店組織學類百大暢銷書籍★Frost & Sullivan顧問公司2014年「成長、創新與領導」年度最佳書籍★聯合利華（Unilever）高階主管必讀書籍★高階主管讀書會（C-Suite...

Designed for advanced students (or beginners who want to challenge themselves), this work contains 6 TOEIC Part 7 Double Passage sets (30 questions). A simple, easy-to-use answer key at the end of the book indicates clues in the passages that lead to the correct answers. The work...

The United States has been developing space for many years, and satellites provide the US Military with an unparaleled advantage over its adversaries. Constellations of both military and civilian satellites provide protection and support for military operations; deliver ballistic missile early warning;...

Well Testing is recognised by many operating oil and gas companies to be the most hazardous operation they routinely undertake. Therefore, it is of great importance that such operations are extremely well planned and executed. This handbook covers all the major "Operational Aspects of...

Part of the immensely popular 10-Minute TOEIC series, this volume addresses the challenges in TOEIC Part 7 (Single Passages). Designed for advanced students (or beginners who want to challenge themselves), this work contains 109 questions, divided into levels:  TOEIC350, TOEIC 550, TOEIC...

Allentown is many things to many different people. It is a historical city, a city of churches, a city of immigrants, and a place that values hard work, education, and recreation. This is a city with rich and unique stories to tell. Allentown captures historical stories such as the hiding of the Liberty...

This edition features • illustrations • a linked Table of Contents and Index CONTENTS PREFACE I. ANCESTRY II. PARENTAGE AND EARLY YEARS III. EDUCATION IV. FARMING V. LAND AGENT IN CORK VI. FAMINE AND FEVER VII. FENIANISM VIII. MYSELF, SOME FACTS, AND MANY STORIES IX. THE HARENC ESTATE X....

From a Sports Illustrated senior writer, “a richly detailed history of Aliquippa football . . . A remarkable story of urban struggle and athletic prowess” (Pittsburgh Post-Gazette).   In the early twentieth century, down the Ohio River from Pittsburgh, the Jones & Laughlin Steel Company...

The Professors' Guide to Getting Good Grades in College is the first book to reveal the insider secrets about how professors really grade. The book offers high-value, practical tips about how to succeed at each of the five "grade-bearing" moments of the semester: (1) The Start (2) The Class...

On July 8, 1929, a Morristown newspaper announced the opening of Morristown Airport on Bernardsville Road. The article stated the airport would be the home of the Country Aviation Club under the supervision of Clarence Chamberlin, the second man to fly across the Atlantic Ocean and the first to take...

Anand Ganguly is an acadamecian having command on different topics. After being in the teaching profession, he switched over to writing books on varied subjects from language, management to general topics. He also doubles up as a career counsellor. He also contributes to some national dailies with articles on personality development and communication. He has more than ten books to his credit.

Medical Encounters chronicles the stories of patients seen by the author in his medical career of about half a century. From a man with scalded palms in 1968 to a youth in 2012 whose father needed lung transplantation; from one young lady isolated for her disease to another who defied medical advice;...