S Rovai: 1 book

Book cover of Luxury the Chinese Way

Luxury the Chinese Way

The Emergence of a New Competitive Scenario

by S. Rovai
Language: English
Release Date: April 8, 2016

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury...
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