S Zavattaro: 1 book

Book cover of Place Branding through Phases of the Image

Place Branding through Phases of the Image

Balancing Image and Substance

by S. Zavattaro
Language: English
Release Date: August 7, 2014

As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public...
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