Sandra Beckwith: 3 books
Yellow
How to create a culture of service and stand up for the customers
Language: English
Release Date: August 3, 2018
YELLOW How to create a culture of service and stand up for the customers. A business parable inspired by real-life events. STOP COMPLAINING AND MAKE THINGS HAPPEN Companies make great efforts to win a client, only to lose it later because of a poor service attitude. Different areas work internally...
Stop Competing on Price
What every salesperson, entrepreneur and business professional needs to know to differentiate their product or service and make price irrelevant.
Language: English
Release Date: March 10, 2017
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price....
It's the small things
How to make your customers fall in love so they won't even consider buying from anyone else
Language: English
Release Date: May 1, 2019
Its the Small Things is an invitation to take customer experience seriously; not just as a sustainable way of differentiation, but as a way to improve your customer service and inspire your team. Its intended for all people and organizations who want to go beyond selling something to meaning something....