Scott Schumacher: 1 book
Beyond Big Data
Using Social MDM to Drive Deep Customer Insight
Language: English
Release Date: October 17, 2014
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured...
