Sigmund A Wagner: 1 book

Book cover of Understanding Green Consumer Behaviour

Understanding Green Consumer Behaviour

A Qualitative Cognitive Approach

by Sigmund A. Wagner
Language: English
Release Date: September 11, 2002

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human...
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