Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
by
Sridhar Samu, Walter W Wymer, Jr
Language: English
Release Date: April 3, 2013
Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a corporate partner?
Examine ways to reap the benefits-while avoiding the sometimes-hidden pitfalls-of these partnerships!
In the last decade, cooperation between businesses...