From Gen Y to iGen: Communicating With The Next Generation
by
Stefan Pollack
Language: English
Release Date: January 24, 2014
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital...