Stefan Wozniak: 1 book
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Language: English
Release Date: April 23, 2012
Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, language: English, abstract: The American Marketing Association defined in the 1960s a brand as 'a name, term, sign, symbol,...
