A Practical Guide to Creating and Using Personas for the Web
by
Steve Mulder, Ziv Yaar
Language: English
Release Date: August 21, 2006
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right...