Susan Westcott Alessandri: 1 book
Visual Identity: Promoting and Protecting the Public Face of an Organization
Promoting and Protecting the Public Face of an Organization
Language: English
Release Date: December 18, 2014
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive...
