Suvi Nenonen: 1 book
SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Language: English
Release Date: February 5, 2018
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations.
But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving...
