Campaign Strategy, Implicit Messages, and the Norm of Equality
by
Tali Mendelberg
Language: English
Release Date: October 9, 2017
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched...