Tanusree Dutta: 1 book

Book cover of Neuromarketing in India

Neuromarketing in India

Understanding the Indian Consumer

by Tanusree Dutta, Manas Kumar Mandal
Language: English
Release Date: June 27, 2018

How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus...
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