Tayo Abobarin: 2 books

What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience? It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm...

The picture my brain-brush was painting on the canvas of my imagination was more like a deep green woven basket with a plain white ribbon delicately tied around it. Now you ask, what's a basket got to do with Nigeria?    If you have ever made, bought or received a hamper, then you would understand...